A VA contractor wanting a refresh
Maddox Medical is a veteran-owned medical supply company. They specialize in respiratory equipment and primarily work with the VA (Department of Veteran Affairs).
With several years experience, they were ready to look the part. Their original website was functional. They wanted a site that went beyond functional—they wanted to instill confidence and trust.
How to stand out in a crowd
Since Maddox Medical works with the VA, it was important that the website and logo portray trust and professionalism.
Still, they didn’t know what made them unique. After talking with the team at Maddox Medical, it quickly became apparent that they had a story and mission to share. That’s because Maddox Medical is more than a business. It’s about making sure those who have served get the care they need.
We helped Maddox Medical discover their story—and built their brand around it. Does your brand tell a story?
Professionalism with a dash of warmth
The final site focuses on information that the VA office needs, like contact information, contractor codes, and services. All of this is shown in an organized, professional-looking layout.
Perhaps more importantly, the site builds connection.
The site highlights Maddox Medical’s founder: a Vietnam veteran who served on the USS Maddox.
That’s right, Maddox Medical is owned by a disabled veteran. Which means that Maddox Medical understands veterans—and how important it is to get the right medical equipment.
This story doesn’t distract from the products. It builds a sense of connection and trust.
Before, Maddox Medical didn’t stand out. They didn’t share their story or have a brand that stuck with you. Today, their story quickly shows just how much care they put into their services. And that sticks with people.
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