How J.J. Sosa Construction's New Website Landed a Lead on Day 1
J.J. Sosa Construction has managed large-scale projects for more than three decades. That experience has given them the network and reputation to continue to get word-of-mouth referrals. Still, former clients who sing their praises only know about some of their experience and services.
J.J. Sosa Construction was missing a website.
They needed a website that laid out their experience, credentials, and services—and built trust with potential clients.
Finding their Identity as a Business
Before building a website, some basic branding was needed. This included a logo and brand colors.
Our team at Arrival Creative got to work. After designing a few options, we shared our progress with the team at J.J. Sosa.
There were some questions about why we went a certain direction, so we jumped on a call. Together, we finalized a logo and colors that the J.J. Sosa team was excited about—and that followed basic design principles.
"Shane & Joe were exceptional throughout the entire process of our company rebrand. They had an incredibly detailed and thoughtful approach, and I couldn’t recommend them more.” – Justin Sosa, Co-Owner of J.J. Sosa Construction
Building their Reputation with a Website
Next up was designing the website. We worked closely with the team at J.J. Sosa to capture the right wording, since their service listing was a key part of the site.
We also highlighted their experience. For those that aren’t familiar with J.J. Sosa, seeing that they’ve worked with names like The U.S. Airforce and the City of Tampa, FL immediately increases credibility.
Gaining a New Lead on Day 1
A website and branding increases visibility and helps build a positive company identity. But it’s often hard to tell exactly how many clients you gain directly from these improvements.
For J.J. Sosa Construction, they had an immediate benefit: shortly after the site went live, they had a potential client reach out saying that they had seen one of their past construction projects and liked it so much that they had looked them up online.
After finding their website, the potential client reached out.
Without that website, they might never have connected.
A Website can Reinforce Your Experience
For a business with as much experience as J.J. Sosa Construction, their network was large enough for them to feel that they were doing good enough without any extra marketing. Still, it became quickly apparent that they had been missing out on some potential jobs because they were limited to their current network.
If you want to see your customer base grow, a website and branding are the foundation of any good marketing campaign. And for mature businesses like J.J. Sosa, these simple improvements can be enough to connect you to a larger audience.
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